Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish, the quick success and notoriety of PRITI NYC
can be attested to it's founder, Kim D'amato. The idea behind PRITI NYC came alive during her pregnancy. D'amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to beautify herself in the same natural manner.
In 2005, D'amato launched PRITI NYC with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the Earth- and it's inhabitants- one manicure at a time.
PRITI NYC 5 FREE, VEGAN & NON-TOXIC NAIL POLISH
PRITI NYC polishes are 5 Free & Vegan, completely non-toxic, and are free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor - all known carcinogenic ingredients. These luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past.